The Sotheby's Brand

In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s has a global network of 90 offices in 40 countries. Today, Sotheby’s presents auctions in eight different salesrooms including New York, London, Hong Kong and Paris. Sotheby’s offers collectors the resources of Sotheby’s Financial Services, the world’s only full service art financing company as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby’s Contemporary Art Department, and two retail businesses, Sotheby’s Diamonds and Sotheby’s Wine.

In 1976, an exceptional real estate company was launched and created from the same passion that guides the Sotheby’s Auction House. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this relationship distinguishes our brand in a meaningful way.


Exclusive Sotheby's Collateral


At the heart of our partnership, the Sotheby’s International Realty brand and Sotheby’s have entered into a literary collaboration, Sotheby’s Magazine | Art & Home. This large-format luxury magazine enriches readers with sophisticated content related to the art and real estate worlds. Sotheby’s Magazine | Art & Home features editorials showcasing the Sotheby’s International Realty network’s properties and also includes a property gallery, providing exposure opportunities to an exclusive audience.


The Wealth-X and Sotheby's International Realty Global Luxury Residential Real Estate Report was designed to provide valuable insights into the ultra high net worth population's appetite for luxury residential real estate around the world.


Sotheby’s Preferred is an enhanced edition of the magazine, reserved for the highest-spending, global clients of Sotheby’s. Each issue includes editorial features from Sotheby’s Magazine | Art & Home, and also showcases the most valuable art, jewels and collectibles being sold on the international auction market.